"Absolutely amazing. You always overdeliver"
"Can't thank you enough! The reasoning you give was just lightbulb after lightbulb"
"Every day someone messages me either thanking me or just amazed by our email sequence"
"This is so so so so good."
Launch Boldly.
Sell Authentically.
Create Raving Fans.
For creators with 100k+ subscribers ready to turn their audience into paying customers. I’ll handle the strategy, the assets, and the tools. You focus on doing what you love.
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Launch Boldly.
Sell Authentically.
Create Raving Fans.
For creators with 100k+ subscribers ready to turn their audience into paying customers. I’ll handle the strategy, the assets, and the tools. You focus on doing what you love.
Great Creator.
Growing Audience.
Zero Sales.
Let's Address The Elephant In The Room:
The skills that built your audience? They're not the same skills you need to launch a product.
Not even close.
You've mastered the art of creating content that matters.
Your audience trusts your every word.
But launching requires an entirely different playbook - one that most creators only learn after they've burned their audience with a bad launch.
It's not just the endless to-do list of sales pages, email sequences, and marketing assets.
It's the constant tension between growth and authenticity.
It's watching other creators switch overnight from valuable content to endless pitches, their personality replaced by a template they bought from some guru in a rented mansion.
This isn't just about avoiding bad marketing.
It's about launching in a way that makes your audience respect you more, not less.
Here's Where It Gets Good
This is typically where most marketing would hit you with the whole "But what if there was a better way?" spiel.
But you're smarter than that.
And frankly, so are we.
Instead, let's talk about what actually works. No fluff. No hype.
Just a meticulously crafted launch system that's generated multiple seven figures for creators who refuse to sacrifice their authenticity for sales.
Because here's what nobody tells you about launching:
The best performing launches don't feel like launches at all.
They feel like a natural extension of what you already do brilliantly - providing genuine value to an audience that trusts you.
That's exactly what LAUNCH delivers.
The LAUNCH System
Here's how it all works, step by step:
#1. Getting Inside Your Audience's Head
First, we get inside your audience's heads.
Not with surveys. Not with generic market research. But with our proprietary deep-dive process that uncovers what your audience actually wants to buy - not just what they say they want in comments.
This isn't guesswork; it's behavioral psychology meets data science, wrapped in a bow of "holy shit, that's exactly what I needed."
#2. Build Your Launch Ecosystem
Then, we build your entire launch ecosystem.
Sales pages that sound like you on your best day. Email sequences that feel like personal messages, not marketing blasts. Social assets that maintain your voice while strategically driving action.
Everything working together, everything anchored in what makes you uniquely valuable to your audience.
#3. Optimize For Actual Results
Finally, we optimize for actual results.
Because launching isn't just about week one. Our proprietary tracking system spots opportunities for improvement in real-time, turning good launches into great ones. And yes, we're the only ones who do this. (We checked.)
#4. What Really Matters
But here's what really matters:
Your first sale will come within hours of launch. Your DMs will be filled with "thank you" messages.
And for once, a launch will feel exactly like it should: a natural extension of the value you've always provided your audience.
#5. But What Deliverables Do You Get?
Who Is LAUNCH Built For?
This isn't for everyone. And that's intentional.
We're selective.
Because your launch deserves more than a template.
It deserves a tailored strategy that respects both you and your audience.
This Is What's Possible With This System
(Because your audience deserves more than empty promises)
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Building a $2.5m a year course & community.
During my two years inside Ali's team, I helped architect the systems that transformed PTYA into a $2.5M+ annual revenue machine. Working from the inside gave me unprecedented access to what actually drives creator success at scale.
The launch strategies I refined there quadrupled revenue during our biggest campaign (a $1.7M launch) - and became the foundation for the system I now use with independent creators who want similar results without the full-time team.
Built and launched a $100k+ coaching offer
Starting with Ruri's authentic voice and loyal audience, we constructed a YouTube coaching model that members couldn't wait to join. We isolated a small and really bought in subset of her email list, built some momentum and launched the right way.
The offer has now gone evergreen, still sells, and continues to deliver more and more of the value Ruri built her brand around.
$74k in the first 3 days of launch
When George came to me with just 2,200 email subscribers, conventional wisdom would have said "build a bigger audience first." We saw opportunity instead. We crafted a launch system that transformed his specific expertise into irresistible value.
The result wasn't just $74k in three days - it became almost $200k in the ten months since, creating a sustainable sales engine that continues generating five-figure monthly revenue, all from that initial foundation.
The Bigger Win:
More Revenue
More Trust
More Raving Fans
A great launch isn’t just about hitting a number. It’s about building a brand people trust.
Because the real difference between launching solo vs. launching with LAUNCH isn’t just how much you make - it’s how much your audience respects you after.
Bad launches damage trust. (Rushed offers, hard sells, and low conversions.)
Great launches build credibility. (Your audience sees your product as a natural, valuable extension of what you do.)
Instead of crickets, your DMs are full of “thank you” messages.
Instead of a launch that barely breaks even, you generate six figures and set yourself up for repeatable success.
Instead of feeling like you’re pushing a product, you’re sharing something your audience is genuinely excited to buy.
A bad launch makes the next one harder. A great launch makes every future sale easier. That’s why I don’t just optimise for revenue. I optimise for reputation.
That's why LAUNCH isn't a service - it's a partnership built for long-term success. Which is exactly why we structured the investment the way we did.
The Bigger Win:
More Revenue
More Trust
More Fans
A great launch isn’t just about hitting a number. It’s about building a brand people trust.
Because the real difference between launching solo vs. launching with LAUNCH isn’t just how much you make - it’s how much your audience respects you after.
Bad launches damage trust. (Rushed offers, hard sells, and low conversions.)
Great launches build credibility. (Your audience sees your product as a natural, valuable extension of what you do.)
Instead of crickets, your DMs are full of “thank you” messages.
Instead of a launch that barely breaks even, you generate six figures and set yourself up for repeatable success.
Instead of feeling like you’re pushing a product, you’re sharing something your audience is genuinely excited to buy.
A bad launch makes the next one harder. A great launch makes every future sale easier. That’s why we don’t just optimise for revenue. We optimise for reputation.
That's why LAUNCH isn't a service - it's a partnership built for long-term success.
Which is exactly why we structured the investment the way we did.
"He's also helped myself generate $60k in the very first month of profitability in the business. He's been involved with dozens of different creators, helping them monetize.
And if you're looking for someone who's great at copywriting, who understands how to launch digital products to an audience in a way that isn't gonna cause backlash but still generate good profits, Tommy is the person that I would recommend to do that."
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George Blackman
Andrew Kirby
Luke Damant
George Bounats
Ali Abdaal
Jesse Schuuring
Ruri Ohama
Michael Kenny
Hamza
Shane Hummus
Jesse Schuuring
Ruri Ohama
Michael Kenny
Hamza
Shane Hummus
George Blackman
Andrew Kirby
Luke Damant
George Bounats
Ali Abdaal
The Investment
Some people charge a flat fee, no matter what. That’s risky for you.
Some people take a % of your revenue, no matter what. That’s unfair to you.
I've built something better.
You pay a flat fee to cover the essentials. Then, if (and only if) you make over $80K, I take a percentage - so my success is tied to yours.
Most launch strategists make the same amount no matter how well (or badly) your launch performs. I don’t. I only win if you win.
You get world-class launch strategy without massive upfront risk. You never “overpay” for a launch that doesn’t perform.
That’s not just a fair deal.
It’s a built-in guarantee that I’ll do everything in my power to make your launch a massive success.
The Investment
The Real Cost
What costs you more?
Invest $8K. Make $80K, $150K, $250K+.
Or save $8K and hope for the best.
If I came to you and said:
“Would you rather keep 100% of a $30K launch, or 90% of a $150K launch?”
You’d laugh at the question.
This isn’t about percentages. It’s about profit.
The Guarantee
If you invest $8K in LAUNCH, I guarantee you’ll make at least 3x your investment in revenue - or I’ll keep working with you for free until you do.
That means I'll personally step in to:
✅ Pinpoint exactly where conversions can be improved
✅ Optimise and refine key assets based on real data
✅ Ensure you leave with a winning system - not just a one-time campaign
You’ll either hit 3x ROI - or I’ll make sure you have everything you need to get here.
But let’s be real - you’re not here for “just” $24K. And neither am I.
So, Who Am I?
(The short version, because nobody reads the long one)
Glad you asked. I'm Tommy Mallen 👋
I spent two years working with Ali Abdaal, moving from operations to his Head of Product and Sales. According to Ali, my input during that time was a major factor in quadrupling revenue during a $1.7M launch.
Turns out, you can sell without selling out.
That’s the philosophy I’ve brought to every project since - and it’s what’s led me to work with creators like Ruri Ohama (1.47M), Jeff Su (1.1M), Nischa (1.57M), Andrew Kirby (643K), and many others who care deeply about their audiences.
What drives me is proving that creators can monetise without compromising authenticity.
I've helped generate multiple seven figures by focusing on launches that make audiences feel valued, not exploited.
My promise: When you work with LAUNCH, you work directly with me. While I occasionally bring in specialised talent for specific needs, the strategy, direction, and key assets come through me personally. No account managers. No templated approaches. Just strategies that actually work.